On October 4, Google announced the simultaneous launch of a new Google phone, VR headset, connected home device, Wifi system, and streaming device. It was big news for a big brand, and the new hardware needed a site that would unite the disparate products as part of a single brand, representing Google in the physical world.
R/GA created designs, animation, and content for a landing page to reveal the hardware family portrait and introduce the Made by Google brand. On individual product detail pages, the design and animation brought the most important features of every device to life.